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- Twine is not focused on social networking; it's focused on interest networking, and if you want people to feel comfortable sharing their information, you have to asuure them that you aren't going to abuse their sharing of interests.
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Going into a recession, which is what this looks like, if ad spending drops, advertisers will be more picky about where they spend money. Twine is a CPA (cost per action) model. We also have an extremely sought-after audience: professionals with targeted interests. We really think we'll have good response rates and a good audience. CPA beats out CPM, since marketers can see results.
Next generation choices are going to be focused on not wasting your money, and giving marketers a deeper relationship with people, which is something we feel Twine can do. Marketers can see how many users shared their content, and how many collected it, and that's useful data to help understand the market better. It's about reaching people who are passionate about a subject.
You can't use people to spread things. You need to find and identify the influencers, and let them make the decision about wheter to share or not. We have partners signed already and we are excited to see the rollout next year.
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Posted from Diigo. The rest of my favorite links are here.
