Lessons Learned: A new way to recruit for (and find) startup jobs
Online community best practices: Reward your top users / Brian Cray's Blog
Going into a recession, which is what this looks like, if ad spending drops, advertisers will be more picky about where they spend money. Twine is a CPA (cost per action) model. We also have an extremely sought-after audience: professionals with targeted interests. We really think we'll have good response rates and a good audience. CPA beats out CPM, since marketers can see results.
Next generation choices are going to be focused on not wasting your money, and giving marketers a deeper relationship with people, which is something we feel Twine can do. Marketers can see how many users shared their content, and how many collected it, and that's useful data to help understand the market better. It's about reaching people who are passionate about a subject.
You can't use people to spread things. You need to find and identify the influencers, and let them make the decision about wheter to share or not. We have partners signed already and we are excited to see the rollout next year.
